Streaming services, also known as over-the-top (OTT) services, recorded huge popularity, growth, and possible saturation during Covid-19, as people spent more time at home on the sofa than ever before. However, heading into 2023, there is a new frontier in the streaming wars as consumers become pickier about the services they subscribe to. A global recession is looming, consumers are feeling the pinch, and many will look to cut down on expenses, which includes additional streaming services.
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